When it comes to the internet shopping phenomenon, resistance is futile. It is just too easy and too satisfying to browse a catalogue online and add items to your virtual trolley and when it comes to sourcing a rare item, the internet will find it for you without wasting your petrol or your time. And despite the recession, people are still spending their bucks online, so much so that on Christmas day 2008, people in the UK were still using the internet for shopping into the wee hours. However, certain products have been flourishing online in 2008/9 while others have taken a blow to their profits.
Techies unite
A survey conducted by the online shopping portals, Wantitall and Jump, last year, concluded that there is a very healthy interest in the latest gadgets on the internet such as phones and iPods as well as entertainments products such as games and movies. LCD televisions have taken the UK by storm with the number of people shopping on the internet for these products steadily rising from 2004 and peaking during Christmas time. People also tend to favour the new over the old. The number of people shopping on the internet for DVDs has declined while Blue-Ray has become the catch phrase of the last 2 years.
Cars versus car products
According to statistics on Google Trends, people are searching far less for auto dealers or cars online; instead their internet shopping activities have focused more on appliance and computer-related goods. Interesting, considering the downturn in internet shopping for cars, interest in car GPS and some car audio products has skyrocketed in recent years. According to Google Trends, the number of people shopping on the internet for the top car GPS product, Garmin, has more than doubled in five years (from 2004 to 2009).
Name brands and money saving still sell
People favour the big names, such as Sony, Tom-Tom, Nokia and Apple for their internet shopping activities, as these brand names inspire people with confidence.
Google Insights also shows that people shop for products on internet sites that can save them both money and time. While searches for laptops have declined globally, interest in iPhones and netbooks has seen significant growth.
If your internet shopping service is concerned with making more sales this year, consult a Google marketing service to help you increase your traffic and goal conversions so that you can make the sales you need for continued success.
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