Freshly Social

When it comes to the internet shopping phenomenon, resistance is futile. It is just too easy and too satisfying to browse a catalogue online and add items to your virtual trolley and when it comes to sourcing a rare item, the internet will find it for you without wasting your petrol or your time. And despite the recession, people are still spending their bucks online, so much so that on Christmas day 2008, people in the UK were still using the internet for shopping into the wee hours. However, certain products have been flourishing online in 2008/9 while others have taken a blow to their profits.

When considering an SEO service, UK companies should first look at budget. Companies no longer know the meaning of the words, ‘splurge’ and ‘indulgence’ and the phrase ‘why not?’ doesn’t have a place in budget meetings. Yes…the years of depressed profits have put paid to open-bar themed parties and company yachts but there are still certain situations where we can’t cut corners, even when budgets are tight, and having a professionally designed company website is one of those situations.

MPs are very like celebrities, in that their reputation is a fragile thing, one month they can be adorned with praise and showered with popularity, the next month their names are dragged through the mud by the media and they are sent hate mail by the public for undue expenses. Like both celebrities and MPS, any high profile person’s name is their own brand but rather than managing the reputation of a company they need to keep their names free from negative associations. This is a unique blurring of lines between the professional and the personal, which is probably why politician’s messy personal lives always get mixed up in their politics.

Google marketing has two distinct areas: ‘Pay Per Click’ (PPC) services and ‘Search Engine Optimisation Services (SEO)’ but which is the right service to request from your Google marketing expert to boost your internet traffic?

Pay Per Click