Freshly Social

London club and live music venue, The Putney Halfmoon, recently managed a heroic effort to avoid closure. After being handed a notice of eviction in November 2009, the club’s owners and fans alike had just 2 months to save the historic music venue from closing its doors at the end of January this year.

The London night club in Putney which was established in 1963 has been staging live music almost every night for close to 50 years. Some of the UK’s finest bands of modern times performed there during the early stages of their musical careers, namely The Rolling Stones, U2, Kasabian, Van Morrison and Kate bush, to name just a few.

Thursday 07 January 2010 saw a sudden influx of girls from all around the world suddenly updating their status to simply indicate the colour of the bra that they were wearing. Bizarre! Was it for breast cancer awareness, a genius online marketing ploy or was simply just to annoy us guys! If I was a cat, the curiosity would’ve killed me!

Turns out, the eventual objective of the fad was to raise breast cancer awareness amongst girls around the world. Personally, I wonder whether or not the idea was a deliberate attempt from a breast cancer charity to raise awareness, or simply just a fun message that started amongst a small group of girlfriends to irritate their boyfriends (it drove me crazy when my girlfriend refused to tell me what her “black” status was all about) and grew into a worldwide trend. Either way, I’m all for it. Anything that creates such a stir (especially for breast cancer treatment and awareness) is always exciting to me.