When it comes to the internet shopping phenomenon, resistance is futile. It is just too easy and too satisfying to browse a catalogue online and add items to your virtual trolley and when it comes to sourcing a rare item, the internet will find it for you without wasting your petrol or your time. And despite the recession, people are still spending their bucks online, so much so that on Christmas day 2008, people in the UK were still using the internet for shopping into the wee hours. However, certain products have been flourishing online in 2008/9 while others have taken a blow to their profits.
In Britain, we love to talk about the weather and are more driven by seasonal trends than we’re aware. We complain about winter and while the exercise fails to warm us up it makes us feel entitled to feel miserable and not guilty at all about our carbon footprint when we turn up the heating. Yet, as is human nature, by the time summer comes around six months later we have forgotten our winter woes of when we fantasised endlessly about heat waves and baking our skins lobster red during our lunch hours. Because when we are baking in the tubes and dehydration is imminent, we struggle to think positively of blue skies and sunshine and portable air conditioner rental services seem an invention by God.
