Thursday 07 January 2010 saw a sudden influx of girls from all around the world suddenly updating their status to simply indicate the colour of the bra that they were wearing. Bizarre! Was it for breast cancer awareness, a genius online marketing ploy or was simply just to annoy us guys! If I was a cat, the curiosity would’ve killed me!

Turns out, the eventual objective of the fad was to raise breast cancer awareness amongst girls around the world. Personally, I wonder whether or not the idea was a deliberate attempt from a breast cancer charity to raise awareness, or simply just a fun message that started amongst a small group of girlfriends to irritate their boyfriends (it drove me crazy when my girlfriend refused to tell me what her “black” status was all about) and grew into a worldwide trend. Either way, I’m all for it. Anything that creates such a stir (especially for breast cancer treatment and awareness) is always exciting to me.

Allegedly, the message in circulation read as follows:

“Some fun is going on…. just write the color of your bra in your status. Just the color, nothing else. It will be neat to see if this will spread the wings of breast cancer awareness. It will be fun to see how long it takes before people wonder why all the girls have a color in their status… Haha”

One source claims that statistics (who gets statistics on Facebook updates obtained in one day?) indicated that “White”, “black” and “beige” were the most popular updates. Some girls got a little more creative with updates such as “pleather with spikes”, “training” and “Gilligan’s Island Coconuts!” – Interesting. I actually noticed quite an alarming number of “nothing” updates amongst my girlfriends (Apparently hanging low is more popular than I thought).

In reaction to the fad, a few irritated guys (clearly it worked) rapidly started creating groups of their own. Some of the more popular group titles were as follows:

“”Quit telling me what colour your bra is and make me a sandwich”

“I don’t care what colour your bra is, show me your breasts”

“We don’t care what colour your bra is TELL US THE SIZE!”

Boy oh boy – us men really don’t do ourselves any favours when it comes to proving how mature we are, do we?

Whenever and wherever this started is irrelevant. The fad was a rather phenomenal success and has definitely managed to raise awareness for breast cancer worldwide – even if that wasn’t the initial goal.

If you would like to find out more about breast cancer information, treatment or signs of breast cancer, click here.

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