London shopping: now’s the time
One wonders why Victoria Beckham felt the need to blow £1 million on a shopping trip in Milan when she is well established in London, also known as shoppers’ paradise. The spice girl turned style icon brought home loads of designer shoes, handbags and dresses but, as any central London estate agent can tell you, she could well have stayed in her home country.
Part of the reason why central London property is in demand is the area’s big city life conveniences such as close proximity to Oxford and Regent streets. Shopaholics and those who tend to spend flock to London to indulge their habit, particularly round this time of year.
All that clever consumers want for Christmas is some cash to keep for post festive season bargain-hunting at their favourite London shop. For the duration of January most department stores, designer outlets, high street shops and vintage boutiques cut their prices drastically. The endurance of crowds and queues is not ideal, but definitely worth acquiring five or six items for the price of one.
The January sales are not for the faint-hearted. The best way to navigate the certain chaos of London shops at this time is to have a plan. This is not a time for idle browsing as you will have to contend with passionate purchasers on a mission for must-haves.
Before you embark on a bargain shopping spree identify the stores you want to visit and devise an itinerary. While you should allow time and money for unexpected finds, have an idea of some specifics items to look for, such as a new jacket or pair of boots. Perhaps visit Starbucks at the outset to ensure you are well energised, and to avoid hunger pangs which will distract you from designer delights.
The young and trendy will definitely want to stop off at Topshop, famous for being awesome and affordable. Get there early in the morning while the rails are still full and neat. Selfridges is slightly more expensive but well worth for the label junkies. If you have a specific piece or range in mind you’ll need to go in the first week of January before the most sought after items are gone. But if you’re just looking to top up your wardrobe, wait until the second and third weeks when prices plummet.
In January discounted designer exclusivity lives in Bond Street, where shops like MaxMara, DKNY, Ralph Lauren and Burberry cater to the couture conscious. Here it is not uncommon to spot A-list celebrities like Mrs Beckham scanning the windows and rails.
If you’re serious about shopping make sure you put ‘pilgrimage to central London’ on your to-do list. Alternatively, buy property there and experience a world on retail therapy on your doorstep.
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